foodFOCUS

is intended to provide an opportunity for conversations and perspectives on issues of interest in the food system.

Content curated by Professor Michael von Massow, OAC Chair in Food Systems Leadership at the Food, Agricultural, and Resource Economics Department, University of Guelph

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Fraberts Fresh Foods - Keys to Thriving as a Small Player in Grocery Retail

How does a small family run grocery store thrive in the era of big box grocery retail and ongoing consolidation? In this episode, Mike speaks with Jackie Fraser of Fraberts Fresh Foods about how they differentiate in the market by selling local and developing a relationship of trust with customers. They talk about the keys to success and some of the challenges a smaller player faces. They also talk about the Ontario Food Terminal - a lifeline of product for small grocers and restaurants.

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