Mike von Massow
The psychology of dynamic pricing in restaurants
Dynamic pricing is well established in some industries. Changes in airline prices for a specific date change over time. There was once (and may still be) a discount for flying over a Saturday night that allowed airlines to differentiate between business travellers and leisure travellers who are more price sensitive. Sports teams have started to price games based on opponent, day of the week, ticket sales, and in some cases, even the weather. Although revenue management is tri
