Mike von Massow
Consumers Trust Farmers - So What’s the Problem?
There is a significant effort in Canada (and in fact across North America) to “build public trust in agriculture.” A recent article in the Regina Leader Post made what I thought was a good argument that engaging with consumers can’t only be about a marketing campaign, but needs to be a real conversation to change perceptions and the relationship. I couldn’t agree more about engagement but I think to a degree that the premise of earning trust is perhaps the wrong focus. While
