Mike von Massow
A Little Bit Sustainable? No! Fostering Progress.
McDonalds launched their advertising campaign recently highlighting the introduction of beef certified under the Canadian Roundtable for Sustainable Beef's program. They don't provide much detail (a topic for another post I suppose) but they do suggest that 30% of their Quarter Pounders are now produced by certified producers. I've had several people highlight to me that this seems to be a bit of "green washing." I think its perfectly acceptable to make and announce a comm
