
The Millennial Myth?
Born between the years of 1980-2000, the millennial generation seems to be a common topic of discussion in the news as of late - specifically in relation to their food purchasing and eating habits. Recent population estimates in the US suggest that millennials have now surpassed baby boomers as the largest living generation. Not only do millennials now make up the majority of the workforce, they are also the largest segment of consumers making purchasing decisions, giving the