Mike von Massow
My Vegan Mistake – misunderstanding a label
We recently wrote an article titled “Meat Demand is changing but its not because of the vegans.”. Our primary point was that there are many Canadians who are eating less meat overall, but still some eating meat – flexitarians. I often hear complaints that the vegans are the ones driving this reduction. We just wanted to make the point that focusing on vegans (and vegetarians) misses the point somewhat and overlooks the real driver of reduced meat consumption. We did suggest t
