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As discussed in my last blog post, meal kits will always have issues with variety. They need to be familiar enough that most people are comfortable with them, but they need to do something different from traditional meal-making in order to be novel. In my view, this treading of fine lines is emblematic of the meal kit industry. Not only are there issues around the novelty of meals and the food skills necessary to cook them, there are also interesting points concerning the tim

Born between the years of 1980-2000, the millennial generation seems to be a common topic of discussion in the news as of late - specifically in relation to their food purchasing and eating habits. Recent population estimates in the US suggest that millennials have now surpassed baby boomers as the largest living generation. Not only do millennials now make up the majority of the workforce, they are also the largest segment of consumers making purchasing decisions, giving the

Meal kits aren’t exactly a new food trend in Canada, but with some relatively recent industry shakeups like HelloFresh Canada buying Chef’s Plate and Metro partnering with Miss Fresh, consumers and foodies are keeping a close watch to see what new offerings come to our plates. If you don’t know anything about meal kits – don’t worry – I was in your shoes about a month ago. A meal kit is a box that comes with the basic ingredients and instructions to make a meal. They are mark