
Meal Kits with Mark, Part 3
As discussed in my last blog post, meal kits will always have issues with variety. They need to be familiar enough that most people are comfortable with them, but they need to do something different from traditional meal-making in order to be novel. In my view, this treading of fine lines is emblematic of the meal kit industry. Not only are there issues around the novelty of meals and the food skills necessary to cook them, there are also interesting points concerning the tim