Mike von Massow
Vegan virtue signalling complicates trend interpretation
Vegans and vegetarians have been getting considerable attention. The move to increasingly plant-based diets was reinforced by the newly released Canada Food Guide. The change in Canadian meat consumption is real but the truth is likely that it’s not due to vegans or vegetarians. The reasons are many (and we have an upcoming blog post that outlines them) but increasing number of vegans and vegetarians are an important contributor. The percentage of vegans and vegetarians in Ca
