New Podcast Episode: Limits to Profit Maximization as a Guide to Behavior Change

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FoodFocus team member Alfons Weersink recorded a podcast about his new paper. The paper suggests that farmers don't always only consider profit maximization when considering the adoption of new technology. 

The podcast is worth a listen and provides insight into the process of technology adoption.

Please follow this link to listen;

https://onlinelibrary.wiley.com/page/journal/20405804/homepage/podcasts?

The podcast can also be accessed on the soundcloud platform.

Recommended citation format: von Massow, M. "New Podcast Episode: Limits to Profit Maximization as a Guide to Behavior Change". Food Focus Guelph (78), Department of Food, Agricultural and Resource Economics, University of Guelph, April 1st, 2020.