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  • Writer's pictureMike von Massow

Of Uber and Udders: A Reflection on the Similarities between Taxi and Dairy Industries in Canada

I wrote this piece on another site about seven years ago. I saw something this morning on the CBC webpage that there were insufficient taxis available for disabled people in Ottawa. This is a natural progression due to the lack of regulatory action on ride sharing apps. If we allow the unregulated to encroach on the regulated, the regulated will provide less of the more expensive services. Now there is a proposal to subsidize the provision of disability taxi services to offset the lack of action on protecting taxi services. It is worth noting that supply management has gotten similar payments in the face of concessions during trade agreements. The previous post is below with some additions/modifications noted in italics.


It is a serendipitous quirk of both my campus and my interests that I can have a conversation that ranges naturally from Uber to dairy policy. A student from a dairy farm was asking my opinion on the TPP (Trans Pacifica Partnership - a trade agreement that was being proposed - since then a pared down version has been approved, the CUSMA has been revised and the CETA has been approved with concessions on supply management) and was bemoaning the threat to dairy supply management. In the next breath he was talking about how much he was looking forward Uber (Uber and other ride share companies have since come to Guelph - taxi companies have responded with apps and fee transparency. Ride shares have expanded to food delivery too) coming to Guelph as he’d tried it in Toronto and it was amazing. “Taxis are over-priced and hard to get. They need real competition.” I smiled and suggested to him that the taxi industry was under supply management just like the dairy industry was and that he was asking for regulation of his own industry while challenging it in another. He scoffed and left and after more thought I was struck by how similar the regulation in both industries is but how different the media and political responses were to challenges to the status quo.

So are they really that similar?

Taxi regulation is municipal but in most municipalities, supply is constrained and rates are established centrally. In the dairy industry, supply is constrained although it is output (milk) rather than inputs (taxis). Milk price is established centrally (like taxi fares). In both cases critics say the prices are too high. Taxi plates or tags have value. In New York City the medallion or tag can change hands for as much as $1 million. In Toronto the car plates have been valued for as much as $400,000 but changes in regulation and the emergence of Uber has reportedly reduced this to around $100,000 to $150,000. The value arises due to the barriers to entry and the regulated prices. In the taxi industry someone can own the tag/license and rent it to another driver for a fee – although there is a move to require the holder to drive a minimum amount in Toronto. In dairy the quota holder has to produce milk.

The rationale for intervention in both industries is similar too. Fair returns for producers/drivers. Production standards and safety for consumers. Matching demand with supply to ensure reasonable returns.

If you think about it it’s remarkable how similar the language is in each case.

Dairy supply management is protected by high tariffs on the importation of dairy products. It is a decrease in these tariffs that concern dairy producers. If tariffs go down there is fear that more dairy products will come into the Canadian market taking share away from the Canadian products and putting downward pressure on price. There is some slippage now with blends that circumvent the tariffs but to date neither the European nor Pacific (including the US) products are coming in. (Tariff free quotas have been included in trade agreements and producers have been given compensation for that). Dairy producers are worried and are airing their concerns.

The taxi industry is feeling pressure on two fronts. Some municipalities are issuing extra taxi permits increasing supply. With flat demand the return to individual drivers decreases. This is exacerbated by Uber whose drivers do not have the regulatory costs or prices. Taxi drivers are feeling the pinch and are raising a stink.

How are they being treated differently?

Both industries are being vocal about the threat. They are both being covered in the media. It is my perception that taxis and Uber are receiving more media coverage but I expect there are a couple of reasons.

  1. Uber is growing and there are news and announcements regularly - and people are out and about again so demand is up.

  2. The pressure is high and growing on taxis while it is largely a threat to dairy thus far and compensation programs have already been introduced.

  3. The national election campaign has started and the trade talks have been put on the back burner. There is no current election on or imminent.

What is interesting is the political response. National and provincial politicians have come out strongly in support of the dairy industry. The Premier of Quebec stated that he could see legalizing Uber. I can’t imagine him saying the same thing about increased dairy imports. The dairy lobby is strong (although there are likely more taxi drivers in Canada than dairy farmers). It is worth noting that taxi drivers are not as well organized, are concentrated in urban ridings and are often immigrants and people of colour.

We also value food and food sovereignty highly so likely are more amenable to helping the dairy industry. As Canadians we also have a much better understanding of taxis. More of us have experience with cabs (and not always pleasant ones). Dairy farms are an abstraction to most Canadians.

The evolution of the discussions in both industries will be interesting to watch. Will the regulations be changed or removed or time? Will we treat both industries the same from a policy perspective given the objectives appear to have been the same? The industries are more similar than different. I am not arguing to stop supply management - I think there are both strengths and weaknesses but we've been reasonably well served given the political policy objectives - but I am suggesting we should understand the similarities and if we make different policy decisions we should make them explicitly.

Keywords: dairy, taxi, uber, supply management, regulation, ride share, policy

Recommended citation format: von Massow, M. "Of Uber and Udders: A Reflection on the Similarities between Taxi and Dairy Industries in Canada". Food Focus Guelph (134), Department of Food, Agricultural and Resource Economics, University of Guelph, June 12, 2023.


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